Isle of Light Festival 2016

ABOUT

The third annual Isle of Light festival took place March 5, 2016 in Santo Domingo, Dominican Republic. 

The year's lineup featured standout international acts Neon Indian, Unknown Mortal Orchestra, and Shamir, alongside local acts from the Dominican and the Caribbean rounding out the culturally diverse lineup.

In addition to the artist performances, Isle of Light featured IOL Pro, a series of lectures and workshops held on-site designed to broaden attendees' perspective on modern-age music industry principles. Workshop topics included production technique and theory of Latin American music (with Mauricio Alvarez, producer), music PR strategy (with Joel Moya, Managing Editor of Remezcla.com), and getting the most out of digital distribution (with Jorge Brea, Symphonic Distribution).

Since its 2014 inception, Isle of Light has boasted performances by Run The Jewels, Twin Shadow, The Juan Maclean, Ezra Koenig (Vampire Weekend), Danielle Haim (HAIM), Chromeo, Warpaint, and Soul Clap, and has seen coverage from The Wall Street Journal, Billboard, NYLON, Complex, Vice/Live Nation TV, etc.

Hosting over 3000 people, the fest extends over the gorgeous shoreline of Santo Domingo's "Old Colonial Zone" under the historic harbor light house. Attendees are immersed in a vibrant cultural exchange exposing local festival-goers to a diverse lineup of international artists while giving international attendees a chance to explore the plazas, restaurants, hotels, beaches, and natural beauty of the Dominican capital city. 

MY ROLE

My role as Media and Marketing Manager included bringing festival awareness through a full scale marketing campaign, including social media, college, non-commercial + commercial alternative radio efforts. 

Throughout this campaign, I analysed Google Analytics, Facebook and Native Ad results, and Retargeting efforts to confidently make decisions on target audiences for the end goal of successful ticket sales.

On-site responsibilities included coordination and setup of The House of Creatives art and food vendors, realtime social media updates on Facebook, Twitter, and Instagram, and coordination with additional staff for maintaining the operations of bar and merchandise sales. 

isleoflight.com