HOC Festival 2016

ABOUT

House of Creatives Music Festival hit the shores of Miami Beach on November 18th and 19th, 2016. In a world in which new music festivals have become rashly commoditized, House of Creatives Music Festival is different.

HOC Fest immersed music fans and cultural innovators in a vibrant festival setting that was a first of its kind in the Miami region. Set against the backdrop of the expansive crystal clear waters of the Atlantic Ocean along pristine North Miami Beach, the festival is an extension of the burgeoning international cultural hub that is Miami, embodying the intersection of art, beauty, and all around good vibes.

The lineup boasted top-tier international artists including The Flaming Lips, Crystal Castles, Cold War Kids, Breakbot, The Drums, Kevin Garrett, Jean Tonique, Shigeto, Empress Of + many more.

MY ROLE

My role as Director of Marketing included bringing festival awareness through a full scale marketing campaign, including social media, college, non-commercial + commercial alternative radio efforts, digital media buying, street team marketing tactics, and wheat-pasting. Throughout this campaign, I analyzed Google Analytics, Facebook and Native Ad results, and Retargeting efforts to confidently make decisions on target audiences and successful social media A/B testing. 

Campaign Highlights:

• 2.33mi Digital Media Buying impressions ($6 CPM avg.)

• 1.1mi Social Media fans reached

• 200k+ Retargeting impressions through just 17 ads

• 21,000 materials distributed with over 200 retail locations

• 250 Radio spots implemented across 5 stations

• 80k+ Website and Ticket Page views in just 6 weeks

• Executed local partnerships with integrated marketing tactics like contests, giveaways, interviews, takeovers and more

hocfest.com